I designed an engaging and informative infographic website for VoteSource, a fictional organization dedicated to increasing voter engagement and turnout across the United States. The primary goal was to educate voters on the importance of participating in the upcoming elections, simplify the voting process, and promote civic responsibility. By presenting clear, unbiased information through compelling visuals, I aimed to inspire higher voter turnout.
Low voter turnout is a common issue in the United States, with many eligible voters feeling disconnected or unsure about the voting process. Problems like not knowing how to register, key election dates, or how their vote matters often discourage participation. Younger voters and minority groups face extra barriers, like voter ID laws and accessibility issues, adding to the challenge. VoteSource aimed to tackle these problems by creating a platform to educate and motivate voters to use their democratic rights.
The main objectives of the project were to increase voter engagement and turnout by creating an accessible and informative infographic website for VoteSource.
The target audience for the VoteSource infographic website is diverse, with a mix of genders, ages, education levels, income brackets, and marital statuses. This includes:
I conducted comprehensive research by gathering data from reputable sources, analyzing voter behavior studies, and reviewing existing voter education websites.
Utilizing insights from my research, I created elemental collages, developed wireframes, and crafted high-fidelity prototypes in Figma to design an engaging and user-friendly website.
I translated the designs into a functional prototype, focusing on infographics and responsive layouts to ensure accessibility across various devices.
I assessed the prototype's effectiveness by taking user feedback and making iterative improvements to enhance the overall user experience.
To achieve the objectives, I structured the website around four key sections, each designed to educate and engage users through data-driven content and compelling visuals:
I conducted comprehensive research involving data collection from reputable sources like the U.S. Census Bureau and Pew Research Center to ensure accuracy and credibility. I also analyzed studies on voter behavior and barriers to understand the issues affecting turnout. Competitive analysis of existing voter education websites helped identify gaps and opportunities. I also created detailed user personas to guide content and design decisions based on the target audience. Key findings included a lack of awareness about voting procedures, specific barriers for minorities and youth, the effectiveness of visual engagement, and a desire for neutral, unbiased information.
The design process began with creating elemental collages to set the visual direction, including bold color schemes, typography, and imagery that would connect with the audience. Instead of a traditional political color palette, I chose a more dynamic and bold look to symbolize action and inspire engagement. I developed wireframes to outline the website's structure and navigation, focusing on a user-friendly experience. Using Figma, I created high-fidelity designs that incorporated research findings and interactive features to keep users engaged. Key decisions included using clear typography for readability, a strong visual hierarchy to highlight key information, and engaging infographics to display information.
The project had several constraints, including a tight deadline to finish within an academic term. Limited resources meant I couldn’t access some data sets or premium tools, and I focused on creating a high-fidelity prototype in Figma instead of a full website. Making sure all the information was accurate, up-to-date, and unbiased added extra challenges and required careful checking.
I encountered several challenges during the project. Verifying data took careful cross-checking to ensure accuracy as information changed. It was important to keep the content neutral to appeal to a wide audience, avoiding any partisan language or visuals. Simplifying complex voting information required striking a balance between clarity and detail. Creating visuals that were both engaging and informative was key to holding user interest. In the future, I plan to code this website using HTML and SCSS to bring the design to life. I also aim to conduct more user testing and gather feedback to improve how the information is presented and ensure it meets user needs effectively.
I created an engaging and informative infographic website for VoteSource using research and thoughtful design. The project tackled the issue of low voter turnout by educating and motivating users with clear messaging and visuals. Despite time and resource limitations, the final design is accessible, unbiased, and simplifies the voting process while highlighting the importance of civic engagement. This project improved my skills in research, design, and visual communication, showing how effective design can inspire social change and encourage democratic participation.